Scaling a high-touch client experience thanks to FIRE copy with Mario Lopez of Destination Wedding Experts
How do you keep a super high-touch client experience while scaling and automating the process? How do you blend loud sazón with very efficient technical language without it being jarring? And how the hell do you get more comfortable delegating in business? Christina Torres sits down today with her former client, Mario Lopez of Destination Wedding Experts, to talk all about this and more.
In this episode, you'll learn:
How copy can help automate a high touch client experience without sacrificing care.
How to make sure your copy reflects your full fun personality while also showing the credibility and professionalism of your brand
How Destination Wedding Experts’ copy was able to blend sazón and professionalism to provide the best client communication experience.
How Destination Wedding Experts’ continues to fine tune and update their copy and systems for clarity.
How great copy can help you hold your boundaries with clients and set expectations.
How you can use your client’s language from reviews, testimonials, and intake forms to boost your messaging.
How to build consistency across all your brand assets and marketing.
Advise to businesses at a scale ceiling.
How to get more comfortable delegating in your business.
What Destination Wedding Experts’ copy looked like before and after working with Run and Tell That.
