OUR VISION
.
OUR VIBE
.
OUR TEAM
.
OUR FOUNDER
.
OUR FAVORITES
.
OUR VISION . OUR VIBE . OUR TEAM . OUR FOUNDER . OUR FAVORITES .
OUR VISION
Here’s our deal. We’re a small but mighty, customer obsessed, ride or buy copywriting agency. And that means a few things to us. Yes, we’re all about creating easy to launch, easy to track, easy to optimize lead gen, conversion, and binge worthy messaging.
We also know what it’s like to hold all the weight of those goals, hats, and KPI’s on one person’s shoulders. Run & Tell That started out as the little solopreneur engine that could.
From day one, we’ve preached from the window to the wall, from ariba a abajo – even in early days of course and freelance mania, the importance of building a cult like dedication (hold the murder and dodgy Tom Cruise sh*t), from your customers, but also from your collaborators, and most importantly
from your culture.
It’s literally the magic bullet to attracting a ride or customers and ride or die talent and too.
Every brand, every founder, every product innovation story comes from a cluster of cultures.
Some have everything to do with the unique perspective and lived experience of the founder.
Some birthed out of the frustration or elation of stumbling upon a gap in a market that decided ignoring very real people, problem, and stories wasn’t profitable.
All we’ve ever wanted to do was help the new school of founders realize and scale those solutions.
Help them get out of the cycle of hyper do-it-all-alone-ation that got them this far (and it got some folks pretty damn far). And be their partners in building the BIG DEAL brands, products, service based biz, and digital creations they know they can dish out – but on an even BIGGER scale.
Our mission is simple: get as many impact driven entrepreneurs (we’re talking bout, bout it alternative beauty brands, spiritual gangstas and wellness queens, okey-doke free aesthetic clinicians, latinx financial coaches, spicy fractional COO’s, and results-are-typical course creators) front in center for the people who need them the most so they can make the most money they and their families have ever seen.
Our dream? Help as many best kept secrets crack the MILLION dollar biz code with a marketing team for hire who’s systems, messaging, and client experience obsession into strategies that FEEL MORE THEM and GROW PEACEFULLY.
IF YOU’RE WONDERING: ARE THEY NEW TO THIS? OR TRUE TO THIS COPY STUFF? READ ON…
OUR VIBE
Everything is copy and copy is everything. Especially if you’re on the “I’m ALL about building a ride or buy brand” train. And sure, we could totally sell you on just TOFU (top of funnel) or BOFU (bottom of funnel) copy deliverables.
But we believe how you do one thing is how you do everything – so we are very happy, very nerdy, and very dope at approaching and applying what we know about conversion copy and community building content and putting that sauce on everything.
From our Stay Ready Retainer that covers all the copy assets you need from website copy, newsletters, job descriptions, client and team onboarding decks, instagram captions, ecomm segments and sales promo, to performance trackers, content design, project dashboards, and scheduling help.
And our Get Ready DFY package that get your web & welcome presence tight and ready to fill-up your launch waitlists, follower count and email lists in 4 weeks not 4 months.
And our Launch Ready DFY package that gets you all the assets you need, from gimmie worthy landing pages, social posts and stories, “shut-up and take my money” post webinar emails, pre-sale emails, and sales page copy with mock-ups and content design suggestions.
OUR CLIENTS
LET’S GIVE THEM SOMETHING TO TALK ABOUT
-
![]()
Elexus Liggins, Transformation Coach, MoreThanAvoid.com
Hands down, working with Christina lit a fire in my soul! From the magnetic questionnaire that makes you feel like besties to our high-quality getting business done call, I loved it all.
Every single element helped out, Christina was able to identify the gap between the way that I am and how my copy looks. That was my favorite because her spectacular vibes shine off her copy- I want that for me too. I gained clarity and actionable steps to work with the hot mess that I had.
Working with Christina for the hour was a phenomenal experience. I felt heard, seen, and valued. Definitely someone I’d hire when I’m in the financial position to do so. Her bubbling energy was infectious and her authenticity really shines through. If you want to master your copy and convert with ease, you should work with Christina.
-
![]()
Diane Mayor, Business Strategist, DianeMayor.Com
Former Weekendr Client
“This has just been a completely joyous experience. I've never had a copywriter write a whole sales page for me. I mean I've had them help me with bits and review stuff. But our VIP DAY… ugh, just such a joy to have this page that I really, really love without having to force the words out, done and up in just 48 hour? I think that's magical, just magical.”
-
![]()
Brittany McBean, Launch Strategist & Copywriter
Former Get Ready & Weekendr Client
Dude? Dude! The copy is sooo good. I fucking love it so much. I'm so excited. I love you, love you. You now have a very special place in my heart. It's so good and like, thank you so much for the loom video and walking me through, like, the thought process and some things that still need to be done and I, yeah I'm really like... luh, lah, lah love it so much!
Can I just write you a testimonial and sing your praises ‘bout how much like, mehhh, I love it. So good! thank you thank you thank you thank you for putting so much good energy and time and thought into this. So fucking excited. Thank you. I love it. AH LOVE IT!
-
![]()
Maya Smith, Licensed Stylist & Founder, TheDoux.Com
Former Get Ready & Weekendr Client, Current Stay Ready Client
“I loved working with Christina. I reached out to her because I knew she really gets my brand. Her strategy was on point! She’s been able to capture my voice and has been instrumental in unscrambling my thoughts and conveying them in a way that is concise and speaks directly to the culture. You nailed that shit! Thank you for your gift”
-
![]()
Sara Vartanian, Launch Strategist & Copywriter
Former Happy Copy Hour & Weekendr Client
“Today I did a presentation and took the bio from the what you written for my Sales Page. I tested it out and it was awesome, it was really well received, and I am so excited.
“I just think you're brilliant and amazing and thank you. Big, big hugs, thank you thank you, thank you.”
“In one afternoon, Christina added the dose of personality and clarity that was missing from the sales page for my updated offer. What I spent weeks refining (or hate-writing), second-guessing, and shying away from... Christina took to ready-to-share and sell! Now, I've got a page I'm proud of. One that showcases the amazing offer I've got going on and for the first time I'm sharing more of ME! I'm using bits of the copy everywhere I can because it's helped me to be more confident to show up as myself.”
“Your comments were equal parts ❤️ and 🔥 I loved it so much.”
-
![]()
Nisha Dent, Visual Storyteller & Designer, NishaDentVisualStoryteller.com
Former Happy Copy Hour Client & Referral Partner
“The biggest thing you helped me think more about, that I didn't think about at all were my content pillars. I had a list of all these awesome ideas but not sure how or if they fit a journey. Like what are people getting from this, these products, this content, right? Not just, it's cool, but what is the transformation, and why. Which is huge! Because until our chat I wasn’t quite sure how'd I introduce a new product or any product. Now it’s like duh!”
-
![]()
Angela Tan, Founder & Funnel Tech Integrator, The Systems RX
Former Happy Copy Hour Client
“thank you so much, you're the best!! and excuse my language but you are f*cking amazing!!! I love love love all the feedback you gave, also love that you covered the user experience stuff that I didn't even think about. Gonna head to costco to buy a box of wine so I can let my copy juices flow through and implement all your feedback LOL”
Our Team
We practice what we preach. Every client has a delivery assistant, project manager and copywriter tied to the project or portfolio to be sure our client’s get all the attention, assets, traction and systems they need to get their marketing out the door – and never bottlenecked (even if McBottleneck Nelson is your nickname in the team Slack – it be your own people)
Meet Korinne , Marketing, Admin & Client Relations Assistant
Got questions about scheduling, billing, where to find what, where to find me – she’s your go to! She’ll also be lurking inside our Slack team workspaces and CRM to catch any extra scheduling, re-sign, and referral Q’s :)
Meet Thalia, Senior Delivery Assistant
Thalia is a wizard with creating dashboards, trackers, graphic design, email scheduling, proof-reading and attention to detail. I dream it up and strategize as she executes and steps-in on delivery. You’ll see her on strategy & execution calls. And in our team Slack.
Meet Christina, Founder, Chief Creative Officer
El Capitan, Founder, Chief Copy Strategist, and Creative Officer. You’ll see me on the sales calls, some of the onboarding calls, but for sure on the strategy and quarterly review calls. I’ve been a personality drip and conversion copywriter for almost 10 years (WOW time flies).
Our Founder
“Joining forces with me? It’s a bit like first class tickets to well-seasoned-copy-town , where the laughs are loud, the insights are sharp, and the growth is real. Expect strategy sessions that feel like a heart-to-heart with your funniest friend, who just so happens to be a whiz at making brands pop online.” — Christina Torres, Founder & Chief Creative Officer
But if it’s bio you’re looking for… Hi, I’m Christina!
A Brooklyn born, baby queer, single mom of one (and aspiring Puerto Rican Issa Rae) on a mission to help more D2C product and service-based brands embrace their Big Deal Energy — a.k.a. the vibes, verbal strategy, and customer experience that makes them unlike anyone else in the market.
So many of my clients have that thing that draws people to them, but it feels so hard to put into words. They’re incredibly creative, and have a hard time fitting into traditional strategic industry boxes.
Unfortunately, that means I get a whole mess of wildly talented people burning bright and burning out.
Through my 1-1 consulting and done-for-you work, I helping those brands move out of fake it ‘til they make it and into be it ‘til you make it — with a blend of qualitative and quantitative data, beautiful UX, and daring to think outside the box with the messaging and strategy she offers.
Because YOUR brands deserves more than just “being liked”.
You deserve to know exactly what makes you magnetic — and use that to create a sustainable approach to selling, serving, and showing up that feels the bomb.com!
That’s what Big Deal Energy is. It’s transparency, it’s collaboration, it’s belief in what you’re doing even when your in a rut.
Your Neurospicy bestie who’s juggling single mommin', freelance copyin', and being a C-Suite Whisperer.
The copy portfolio is fuego 🔥🔥🔥: - from makeup to finance to yogis, Our words have been wording on some of your fave brands.
But listen up, in 2022 I decided it was time to level up from solo-babe to full-blown agency queenpin'. Systematize that workflow? Oh you know I did!
This neurodivergent brain of mine? It's a gift! I can sniff out patterns, break down complexities, and hyper-focus on the juicy stuff that really revs my engine - human psychology, shopping, comedy, you name it!
Self-awareness is my middle name. I need support to thrive (most people do y’all), which is why I live by "delegate it, automate it, or f*ck it". Keeps me sane and gets sh!t done.
Speaking of getting sh!t done, how does upping conversions by a clean 76% sound? With my copywriting skills, you’re in good hands!
All business, business, business is no fun. The vibe is important, and they’re immaculate. Small talk is for zombies - I skip straight to making you feel like we're besties from the jump.
Manifestation Station over here! I'm a bullheaded Taurus and Beyoncé-level slaying it.
The pizza had better be delicious, tacos need to blow my mind, and that horchata drink better be sinfully good.
When I am not deep in the copy cool-aid, you can find me getting my zumba on or binging New Girl and Outlander for the 16th time…that’s normal right?
Listen, business and keeping it all together is hard enough.
Why not make marketing and scaling fun. So, if you’re ready for a journey where your brand’s story is the star of the show, and where every strategy session is a mix of genius ideas and gut-busting giggles, then honey, you’re in the right place. Welcome to my block on the internet.